Live Stream: Joe Berkowitz launches American Cheese: An Indulgent Odyssey Through the Artisan Cheese World

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Join the author of Away with Words, for the launch of his new book, American Cheese, a deeply hilarious and unexpectedly insightful deep-dive into a cultural and culinary phenomenon: cheese. Joe Berkowitz will be joined by cheese influencer Madame Fromage, who will be doing a cheese demonstration, and comedian and author Lane Moore

This virtual event is free but registration is required. Please click here to register. Registrants will receive an email on the day of the event with the link and password required to attend.

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About American Cheese: An Indulgent Odyssey Through the Artisan Cheese World

It started on Valentine’s Day. Joe Berkowitz wanted to surprise his wife with a special tasting event at Murray’s Cheese in Manhattan. Little did he know that what they were about to taste was going to change their lives. In American Cheese, Joe Berkowitz (Harper Perennial; On-Sale: 10/6/2020) takes readers along on his irreverent and often hilarious journey through the strange and wonderful hidden world of the beloved dairy product. Before his culinary quest, Joe had been proud to throw together a cheese plate of Gouda, Brie, Jarlsberg, and even two types of cheddar. But the moment he tasted the artisanal cheese Rogue River Blue, everything he knew went out the window. It was like nothing he had ever tasted before—a visceral drug-punch that reverberated deliciousness—and instantly he was in love. (On Valentine’s Day, no less.) This discovery inspired Joe to embark on the cheese adventure of a lifetime, spending a year exploring the subculture around cheese, from its trenches to its command centers. He learned everything he could about the world and its history from elite cheesemongers, premiere cheesemakers, farmers, dairy scientists and more. The journey would take him around the world, from the underground cheese caves in Paris to the mountains of Gruyere, leaving no curd unturned, all the while cultivating an appreciation for cheese and its place in society. As Joe became a cheese expert, he witnessed several Cheesemonger competitions, attended the Oscars of cheese, and traveled the world gaining inside knowledge on where the best cheese comes from, how it moves from Vermont farms to NYC restaurants. Through his delightful odyssey—and many, many tastings—an unexpected culture of passionate cheesemakers emerges, along with the extraordinary impact of one delicious dairy product.

Joe Berkowitz is a staff writer at Fast Company, covering entertainment and pop culture. 

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Virtual Event on Zoom
American Cheese: An Indulgent Odyssey Through the Artisan Cheese World Cover Image
ISBN: 9780062934895
Availability: On Our Shelves Now
Published: Harper Perennial - October 6th, 2020