The Underground Culinary Tour: How the New Metrics of Today's Top Restaurants Are Transforming How America Eats (Hardcover)

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The Underground Culinary Tour is a high-octane, behind-the-scenes narrative about how the restaurant industry, historically run by gut and intuition, is being transformed by the use of data.

Sixteen years ago, entrepreneur Damian Mogavero brought together an unlikely mix of experts--chefs and code writers--to create a pioneering software company whose goal was to empower restaurateurs, through the use of data, to elevate and enhance the guest experience. Today, his data gathering programs are used by such renown chefs as Danny Meyer, Tom Colicchio, Daniel Boulud, Guy Fieri, Giada De Laurentiis, Gordon Ramsay, and countless others.

Mogavero describes such restaurateurs as the New Guard, and their approach to their art and craft is radically different from that of their predecessors. By embracing data and adapting to the new trends of today's demanding consumers, these innovative chefs and owners do everything more nimbly and efficiently--from the recipes they create to the wines and craft beers they stock, from the presentations they choreograph to the customized training they give their servers, making restaurants more popular and profitable than ever before.

Finally, Damian takes readers behind the scenes of his annual, invitation-only culinary tour for top chefs and industry CEOs, showing us how today's elite restaurants embrace new trends to create unforgettable meals and transform how we eat. From the glittering nightclubs of Las Vegas to a packed seasonal restaurant on the Long Island Sound, from Brennan's storied, family-run New Orleans dynasty to today's high-stakes celebrity chef palaces, The Underground Culinary Tour takes readers on an epicurean adventure they won't soon forget.

About the Author

DAMIAN MOGAVERO got his MBA from Harvard Business School with the intention of bringing all that he learned to the hospitality industry. In 1999, he developed the Avero software that now runs over 8,000 high-end restaurants, hotels, casinos, nightclubs, and small and large independent local eateries in 68 countries, transforming how restaurant managers and owners made decisions about serving their customers and running their businesses. Learn more about Damian at
Product Details
ISBN: 9781101903308
ISBN-10: 1101903309
Publisher: Crown Business
Publication Date: January 24th, 2017
Pages: 336
Language: English